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Founder. Passion turned profession

The daughter of a hairstylist, I have been inspired by art, design, and the world around me since early childhood. I was born into a legacy of hairstylists, whom are my mother and grandfather. My upbringing into the hair industry introduced me to the world of beauty. Color fascinates me, texture intrigues me, and design challenges me. When I create, it's like I'm on a different plane, I'm above life. Following my passion led me to a journey I never expected: the discovery of beauty in all forms. It wasn't until I began my professional career that I truly fell in love with the art. 


I was born and raised in northern California. After a decade of hair training from my mother, I've decided to branch out on my own. I relocated to Los Angeles and I started my bridal beauty business. I officially opened my business in 2010. Subsequent to my Business major at Pepperdine University, I studied cosmetology and makeup artistry in Los Angeles. I have been trained by celebrity Makeup Artist, Margaret Kimura, further developing my skills in flawless skin coverage and intricate hair designing. I specialize in up-dos, Hollywood waves, and airbrushed skin.  My 14 years of experience includes red carpet events for the Grammy's and Oscar awards, published photo shoots, video shoots with Seventeen Magazine, and private affluent clients. I've been so fortunate to complete approximately 75 weddings a year/ multiple weddings every week.

My beauty techniques illustrate a soft glam, yet a luxury look for the modern women. I love making my guests feel and look their best. Today I continue my journey in Los Angeles. I have a beauty team of 3 talented artists. We are available for local and destination events.

My work is recognized in the Publishing Covers for:

FHM 2018, 2019

Maxim 2020

Contrast Magazine 2020

Harpers Bazaar 2020, 2021

Glamour 2020, 2021

Playboy 2020, 2021

Cosmopolitan 2021

Cosmopolitan Man 2021

Forbes 2021

Muscle and Fitness Hers 2021

L'Officiel Magazine 2021

InStyle Magazine 2022

Men's Fitness 2021, 2022

US Weekly Article 2021, 2022

Forbes Article 2022

photo of soreya
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